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Founded by Roger Madison, James Salter, and Tim Pogue in 1992 out of Washington state, Ride is a company that has a foundation deeply seated in all things powder and snow. Relying on their snowboard team to help influence their designs allowed Ride to quickly gain popularity that exceeded their initial inventory. As the demand grew, Ride found themselves in a need for a larger factory and was able to move into a larger factory that permitted more output. Over the years, Ride continued to grow and innovate new technology and products ranging from men's and women's snowboards, boots, and bindings, all the way down to a ton of stuff to allow your kids to enjoy the slopes just as much as you do. So whether your peak is Seven Springs or Vail, Ride has something that's sure to have you enjoying the snow.
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